Lewis and Jenson Santander
At the start of the 2011 Formula 1 season, Santander's sponsorship activation agency - Sidhu and Simon Communications - asked us to create a new Facebook presence for McLaren F1 drivers Lewis Hamilton and Jenson Button.
Now in its second year and re-designed to suit new Facebook timeline, we have been able to build a community of 15,000 fans who have exclusive access to behind-the-scenes pictures and stories, together with video, on-line competitions and a suite of F1-based bespoke games.
Below is a selection of this season's pages, video and Facebook games. Access the full site at facebook.com/lewisandjensonsantander
At the start of the 2011 Formula 1 season, Santander's sponsorship activation agency - Sidhu and Simon Communications - asked us to create a new Facebook presence for McLaren F1 drivers Lewis Hamilton and Jenson Button.
Now in its second year and re-designed to suit new Facebook timeline, we have been able to build a community of 15,000 fans who have exclusive access to behind-the-scenes pictures and stories, together with video, on-line competitions and a suite of F1-based bespoke games.
Below is a selection of this season's pages, video and Facebook games. Access the full site at facebook.com/lewisandjensonsantander
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