— Rebrand & Packaging
A packaging over-haul for this loveable Australian brand. Creating a simple system, flexible enough to be implemented across new flavours and new ranges, whilst retaining the heritage and spirit of the brand. The success of this rebrand catapulted the brand throughout Australia and overseas, resulting in an ongoing relationship with the client for many ranges to come.
** Winner — Best Awards, 2016 **
** Finalist — AGDA Awards, 2016 **
— Design, Direction (illustrations, design) & strategic development
Creative Direction — Michaela Webb
Illustrations — Florence Li Ting Fong & Talia Josie Heron
Studio — Studio Round, 2014— 2017