The brief:
Make the look of channel to feel closer to the content.
Satisfying the target audience Male 35-54.
Make sure the new idents, look and feel and brand campaign reflect the channel manifesto: "Deep inside the world unknown".
Create a look and feel suitable for all regions across Europe, Meddle East and Africa.
I came up with some over all ideas about the look and feel, brand spot and idents then I worked together with the US Discovery Creative Team to develop the different bits of the project.
Finally I did all the on-air look and feel, some idents and the creative direction of the project.
Make the look of channel to feel closer to the content.
Satisfying the target audience Male 35-54.
Make sure the new idents, look and feel and brand campaign reflect the channel manifesto: "Deep inside the world unknown".
Create a look and feel suitable for all regions across Europe, Meddle East and Africa.
I came up with some over all ideas about the look and feel, brand spot and idents then I worked together with the US Discovery Creative Team to develop the different bits of the project.
Finally I did all the on-air look and feel, some idents and the creative direction of the project.
the logos:
On-air look:
On-air Idents and Bumpers
We based all our idends and bumpers on our own footage.
Idents (15")
We based all our idends and bumpers on our own footage.
Idents (15")
Bumpers:
Brand Campaign On-air (60")