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    Redesign of Rexona Talc Powder
Rexona Feet
Feet talc powder 
The design gives an effective response to the twoobjectives of the project: solve problems of ergonony and obtain a highlydifferentiated range of products. The traditional cylinder was changed for amore organic shape to ease the process of pouring product inside shoes and whenapplied directly over feet fingers it falls over all, and only, each one ofthem.

The graphics weredesigned to be elegant and discreet to let the consumer more comfortable aboutusing the product in public places like gym cloakroom. The colours serve forrapid identification of each and blister empowers visibility at stores.

Project Made with Mariel Gorbea and Rodrigo Lepez Vela.
© Master in Packaging Design ELISAVA, Barcelona, 2011