Shelby M Decker, M.B.A.'s profile

Experience and Employers

Experience
Resume
SHELBY M. DECKER

MARKETING MANAGER, CALLCENTERJOBS.COM 1999 - 2001
Responsible for marketing and advertising program for dot com firm to operate a call center based career website. Increased sales efforts thru the website, joint partnerships opportunities and networking events. Coordinated logistics of trade shows.

·Increased sales from 5 to 25% for “Monster.com” of call center industry
·Formed business plans, marketing, advertising and online banner ad
·Set up financial arrangements to collect payment for online ads
· Coordinating press releases with communication agencies
· Created and designed sales materials such as media kits, sell sheets, trade booths and trade show banners
·Responsible for preparation, planning and execution of all promotions/events/sponsorships

PRODUCT COORDINATOR, G NEIL COMPANIES 1997-1999
Managed 75 products of for a 13.8 million dollar product line and increased sales from 5 %to 25%. Prepared, planned and executed operational reports: business plans, departmental forecasts, promotion plans, catalog pagination, tracked response rates and actual vs. projection reviews. Managed product review meetings, photography approvals and approved promotions for printed materials, online advertising, email blasts and direct mailings.
· Responsible for catalog production, direct mailing promotions, internet sales, product training and in-house promotion coordination that resulted with annual 5%-8% growth in product lines
·Negotiated pricing, shipping terms and deadlines
·Coordinated projects with purchasing, sales, marketing, customer service and warehouse shipping
·Coordinate and prepare operating reports for management and sales force

Credit and Collections, G.Neil Companies 1995-1997
Account resolution was consistently beyond monthly goals. Methodically investigated and determined customer’s financial strength. Systematically maintained and updated client database and files in accordance of laws.
· Resolved an average of 68% monthly delinquencies
· Approved credit limits, reviewed credit reports, and company financials
· Act as a liaison between clients and the agency
· Client Relations: provided clients with timely assistance with answering questions, resolving problems and providing

Early ExperienceCAROL WRIGHT/DONNELLEY MARKETING Direct Mail Marketing 1993-1995

PITNEY BOWES, Credit/Collections 1990-1994
NORELCO, Consumer Products Division 1987-1990
LORD ANDTAYLOR, Management, Buyers Training Program 1984-1987

Groups and Associations
Public Relations Society of America
Association of Strategic Marketing

American Marketing Association
Internet Marketing Association
Saint Benedict's Episcopal Church in
Plantation


Education
The Art Institute of Fort Lauderdale Currently in the Advertising Program
Gold Coast Schools Obtained real estate and mortgage licenses
Pace University Studies in Marketing Program
Salve Regina College Studies in Business Program

Experience and Employers
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Experience and Employers

Brief summary of my work background

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