Slumflower Project
SLUMFLOWER
a love letter

Despite not being an American, or having ever visited America (nevermind New York), seeing those Street Etiquette Slumflower editorial images for the first time stirred up a lot of feelings inside of me. I’m sure the political climate in America at the time of publication had a lot to do with how I was taken aback by the images, and although it felt incredibly healing to see those images during that time, the weight of that series, to me, transcended contemporary politics and felt like more than just a pro-black knee jerk reaction told with the use of visual aids. It felt timeless to me - it felt like art. Everything from the styling, to the poses, the compositions, to Rog Walker’s indelible touch felt like a beautiful answer to the question posed within the title of the series itself; what kind of flower would dare grow in the slums? What would that flower look like? But more importantly, what would that flower feel like?

I felt like there was a truth that they were getting at and had basically art directed a way of expressing that truth with as little interference as possible for the viewer. So after a few months of having those images seared into my brain and crying myself to sleep in the fetal position, I thought it might be a good exercise to try and communicate that same kernel of truth through a different visual dialect: illustration. And what started out as an exercise has since become something which I think may be good enough to show to whoever will see it.

Enjoy
Reference: Slumflower Editorial [slumflower.com/editorial/]
Concept/ Creative Direction: Street Etiquette [streetetiquette.com]
Photography/Visual Direction: Rog Walker [rogwalker.com]
Slumflower 1
Slumflower 2
Slumflower 3
Slumflower 4
Slumflower 5
Slumflower 6
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Slumflower Project
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448
3
Published:

Slumflower Project

Despite not being an American, or having ever visited America (nevermind New York), seeing those Street Etiquette Slumflower editorial images for Read More
39
448
3
Published:

Creative Fields