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    This website redesign was done as part of a larger Piper Jaffray brand refresh. The overall goal of the brand refresh was to remove the metaphori… Read More
    This website redesign was done as part of a larger Piper Jaffray brand refresh. The overall goal of the brand refresh was to remove the metaphorical brand language and imagery and make the company more relatable, grounded, and action oriented. Instead of appearing lofty, they now drive home their goal of results-oriented partnership to potential clients, a message embodied in their new tagline developed by Schermer, "Realize the power of partnership." Read Less
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This website redesign was done as part of a larger brand refresh for Piper Jaffray, an investment banking company. The overall goal of the brand refresh was to remove the metaphorical brand language and imagery and make the company more relatable, grounded, and focus on the lasting relationships they have with their clients. Instead of appearing lofty, they now drive home their results-oriented partnership to potential clients, a message embodied in their new tagline developed by Schermer, "Realize the power of partnership."
 
I designed the UI for the website: navigation interfaces, CMS graphic styles, and interactions for the website.
 
Done while at Schermer.
 
Project Credits
Creative Director: Scott Miller
Associate Creative Director: Miranda Durrant
Senior Art Director: Shannon Daugherty
Designer: Kelli Fox
Copywriter: Melissa Pfannenstiel