OCBC Malaysia has come out with a new product 'OCBC 360° Account' that offers a maximum of 4.10% P.A. interest with ease.
In this spot we see a customer performing multiple extreme feats to impress the bank managers in the hopes of getting a better savings rate. With OCBC no extreme feats are needed, you can earn a higher interest by just a click on the computer at home.
In this spot we see a customer performing multiple extreme feats to impress the bank managers in the hopes of getting a better savings rate. With OCBC no extreme feats are needed, you can earn a higher interest by just a click on the computer at home.
Client: OCBC | 360° Account
Agency: McCann Erickson (M) Sdn Bhd
Head of AV: Pauline Moreira
Creative Director : Teck Yew
Post Production: Glassfin
Executive Producer: Sivagamy Jeeva
Animation Director: Mafex Tay
Designer: Shafiqah Bay
After the job brief from the agency, we then proceeded with the story board based on the story given.
"The video starts with a customer walking into a bank. The moment he steps in he starts performing a number of tricks - backflips, walking the tighrope, jumping through hoops. On the sidelines, the bank managers hold up score cards for the now exhausted customer.
"The video starts with a customer walking into a bank. The moment he steps in he starts performing a number of tricks - backflips, walking the tighrope, jumping through hoops. On the sidelines, the bank managers hold up score cards for the now exhausted customer.
We now see the man in front of a laptop, he clicks, sits back, relaxed and happy. On his screen we see the OCBC banking screen and a glimpse of "4.5%"."
The full visualized storyboard.
Final design based on the full storyboard.
Development
We started with the most important element in the story - the main character.
Character design development based on actual OCBC bank staff.
Styleframe development from colour to environment design.
