I wanted to try out a really simple but effective commercial branding look for beauty packaging using this years Pantone of the Year, Rose Quartz & Serenity. Giving the packaging a clean look and free from too much heavy colour, I've used bold typography and a retro look to emulate the popular 'Soap & Glory' brand. I came up with the idea of a brand name 'Glamour Clean' as a fun wordplay on Glamour Queen which would appeal to the ideal target market for this product.
