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About

About

Surfsoul is a surfclothing & surfgear company ran by 2 enthusiastic surf-addicts. Whether it be surfing, kitesurfing or any other adaptation of b… Read More
Surfsoul is a surfclothing & surfgear company ran by 2 enthusiastic surf-addicts. Whether it be surfing, kitesurfing or any other adaptation of boardsports. They do it. I was asked by them to develop a logo and fitting branding guidelines. Read Less
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Brand Identity
Surfsoul is a surfclothing & surfgear company ran by 2 enthusiastic surf-addicts.
Whether it be surfing, kitesurfing or any other adaptation of boardsports. They do it.

In the Netherlands they are the only official dealers of the populair Brazilian extreme sports and fashion brand Mormaii.

We started out exploring a lot of ideas for the logo.
The logo design that stuck was this one, with the 2 boards “crossing” eachother.
They represent the love that all board-sporters share, a love for waves and riding any kind of board.
This is where they come together, and like a crosshair they put focus on quality, recognisability and style.

The logo is simple, which is important because there has to be room to apply it to different surfaces and across a broad spectrum of media, without losing recognisability. From stickers to stencils, to letterheads and website use.
Facebook Button + advice for brand continuïty on facebook.
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www.richardderuijter.eu