When the South American society aspires to a "developed" standard of living is required as a precondition for its members to proclaim themselves as "underdeveloped" that is to say, inferior in their circumstances; reinforcing notions of subordination and weakening its identity and autonomy. So society is no longer about different cultures and individuals, it is about how do we try to reach the ideal state: to be developed.
How South American define themselves? How do you think they are? How South Americans think they should be? These questions are shaped as stereotypes that juxtapose how the reality exceeds the absurd and the absurd in turn, gives meaning to reality.