"Fitosfera" (from latin: fito = green | sfera = environment)
This company purpose is to protect, revitalize, reforest and recover areas containing water resources, in a non-invasive way, respecting the fauna and flora from this places - usually inside closed condominiums and cities on São Paulo's countryside.
The design process began with a thorough research about the brazilian fauna and flora, inspiring roughs based on their shape and color.
The figure's fitting inside a circle simbolizes the balance between fauna, flora and water, which is Fitosfera's ideal.
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The imagery used on communication materials directly connects with their purpose, and seeks to inspire their clients to preserve and become more conscious about environmental causes.
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Visit:
http://www.fitosfera.com.br