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    Leading consumer electronics brand Goodmans challenged WMP to design a simple low cost product intended to keep young travellers occupied. Our … Read More
    Leading consumer electronics brand Goodmans challenged WMP to design a simple low cost product intended to keep young travellers occupied. Our solution allows 2 users to share a tablet or smartphone to listen to music or to watch films whilst on the move, on a plane, a train or in a car. WMP’s innovation process delivered a number of viable design solutions. The preferred concept “Buds” not only holds a tablet upright securely; when not in use, it also provides a tidy and playful home for the 2 pairs of earbuds and audio splitter. The silicone ball is held together with embedded neodymium magnets and comes in a range of bold and enegetic colours. WMP also designed the packaging and user guide. We were also responsible for sourcing sample prototype tooling and finally a 16 core mass production tool. Read Less
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