Victaulic
Catalog Redesign
Catalog Redesign
When Victaulic approached us for a redesign of their 250+ page catalog we were thrilled.
Not only did this comprehensive project involve redesigning the catalog, establishing a robust large document management system, but also overseeing the huge undertaking of photographing all of their products afresh, as well as new cutaway engineering drawings of the basics of mechanical pipe joining. To complete the project, cross referencing indexes, and file production for translation to multiple languages and and A4 format were built into the master design.
The brand's main image of a large-diameter coupling was reinvented, strengthened, and now replicates the Victaulic logo on a product. Continuing with the brand palette established in prior projects, we dove right in.
Not only did this comprehensive project involve redesigning the catalog, establishing a robust large document management system, but also overseeing the huge undertaking of photographing all of their products afresh, as well as new cutaway engineering drawings of the basics of mechanical pipe joining. To complete the project, cross referencing indexes, and file production for translation to multiple languages and and A4 format were built into the master design.
The brand's main image of a large-diameter coupling was reinvented, strengthened, and now replicates the Victaulic logo on a product. Continuing with the brand palette established in prior projects, we dove right in.
The results were so impressive, that a secondary fire protection market catalog soon followed.
