Speicher 23 – Wine & Cheese Delicacies
Speicher 23 – Wine & Cheese Delicacies

Everybody knows that wine and cheese go well together. So does the team of Speicher 23. They made it to their task to travel the world and find the best wines and cheese, so that you can celebrate the pleasure of the simple but good things in life: Good wine and cheese with good old friends.
 
Speicher23 is modern without being impersonal. The reduced and graphical design, gains character through the strong, appetizing colors, the dynamic and finely tuned typography and imagery.
The logo underlines the brands personality and origin. The seal-like placement mediates trust and tradition. The naming derives from the founding place of the brand. Namely the famous warehouse district ‘Speicherstadt’ close to the river Elbe in Hamburg that is well known as a centre for the trading of luxurious groceries and beverages.
The products are especially addressed to a young, urban, academically audience of an entertainment-oriented environment. For this target group the Speicher23 team is constantly looking for further delicacies.
 
KEY ELEMENTS
LOGO & DIAGONAL
The logo is simple but well thought out. The handwriting symbolizes the brand‘s personality. The surrounding circle gives the feeling of perfection and is a symbol of the world and the different places the products are originated. 
The positioning of the logo is on a rising diagonal surface that stands for modernity. Simultaneously, the seal-like placement of the logo generates trust.
 
COLOUR
The Speicher23 design essentially consists of three basic elements, which are colour, logo & shapes, typography and imagery.
The products come in three different, vibrant and outstanding colours, each representing a flavour. Thus they provide the customer guidance in the assortement.
TYPOGRAPHY
Due to a consistent scheme and a simple hierarchy the description of the products is clear and easy to understand.
The typography is modern but not impersonal.
IMAGERY
The clear typography is complemented by atmospheric images.
The imagery is warm and friendly. They tell a story and are very compelling.
Speicher 23 – Wine & Cheese Delicacies
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Speicher 23 – Wine & Cheese Delicacies

Everybody knows that wine and cheese go well together. So does the team of Speicher 23. They made it to their task to travel the world and find t Read More
48
513
2
Published:

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