John Williams's profile

John Williams Portfolio

GOLDEN STATE: Created the brand and brand guidelines for the Golden State Medicare Health Plan. Established a font, colors, logo and more for the rebrand of the company.
GOLDEN STATE: Created sales materials following brand guidelines for Golden State Medicare Health Plan.
INTEGRATED HEALTHPLAN: Created this trifold brochure for the Health Plan to hand out to prospective members at events and sales meetings.
INTEGRATED HEALTHPLAN: These banner ads were used during open enrollment period to attract new members to their local Medicare Advantage place in Fresno, Kern and Tulare Counties in California.
LUXE COLLECTION: These sell sheets were designed for all of our Luxe Hotels as well as our 70 boutique member hotels that showcased the hotels amenities as well as things in the surrounding areas.
LUXE COLLECTION: Wireframe mock ups for our Passport Intranet. I collaborated with an outside web design company creating a new intranet site. I laid out wireframes for all of the individual pages that would be included for our hotels to access information online.
LUXE COLLECTION: A Mood Board showcasing color schemes for the Luxe Hotels brands. I worked the with Creative Director to select the color palette for each of Luxe Hotels and the Luxe Collection Brand. Brand guidelines for Luxe Collection and Luxe Hotels were developed for each of these hotels.
LUXE COLLECTION: Booking engine wireframe mock ups for Luxe Life Hotel and Luxe Sunset Blvd Hotel.
LUXE COLLECTION: Social Media collection created for Covid crisis.
LUXE COLLECTION: I created many email blast quarterly for Luxe Collection as well as individual Luxe Hotels using Cendyn software.
LUXE COLLECTION: Luxe Life Hotel Chocolate bar was produced for the hotel reopening launch party. I created the bar wrapper which also matched bags and other launch promotional items. I worked hand-in-hand with the chocolate company to have the personalized chocolate bar artwork dieline as seen below on the bar.
LUXE COLLECTION: A few of the many promotional items that were designed quarterly during my time at Luxe Collection.
LUXE COLLECTION: A trifold Holiday Card that used the hotel branding colors I created and was sent out for the 2019 holiday season.
LUXE COLLECTION: Sell sheets built to highlight member hotels and used for the ILTM Cannes trade show in France during the 2019 season.
LUXE COLLECTION: Poster, postcard, and step and repeat background used for taking pictures at a book signing for Luxe CEO Efrem Harkam.
CDMG INC: Example of a magazine for Creative Direct Marketing Group. It was a 16 page internal marketing piece to promote their marketing expertise in Jobs Act/Crowdfunding.
CDMG INC: A direct mail piece for Monaco Coins that was comprised of several different pieces and mailed to prospective buyers.
CDMG INC: This magazine was designed as we worked with Kevin Harrington from Shark Tank to promote a new shopping mobile ap. The magazine was trying to get funding for the mobile ap StarShop.
SCAN HEALTH PLAN: Flyers in Spanish and English for their Community Outreach Program. More than 25 flyers talking about many health care issues were designed in both languages.
SCAN HEALTH PLAN: 2014 Employer Group enrollment kits described to insurance members. These booklets covers and booklets of more than 100 pages were constructed for 15 different employer groups.
SCAN HEALTH PLAN: Newsletter for SCAN Health Plan members that was designed six times yearly to the over 100,000 plus members.
SCAN HEALTH PLAN: Several varying jobs working within brand guidelines that were very normal work while at SCAN Health.
CLEVELAND CLINIC: Worked with doctors and project managers at the Cleveland Clinic to create designs that would include save the date cards, brochures and often CDs as well.
CLEVELAND CLINIC: Brochure for the Cleveland Clinic Children's Hospital. I built all of the Brochures, postcards and accompanying materials for the Cleveland Clinic Continue Medical Education classes and symposiums following Cleveland Clinic brand guidelines.
CLEVELAND CLINIC: Example of CD, cover and postcard that went out for Cleveland Clinic Fluid Management CME
THE ALLIANCE REVIEW: Cover of special section in The Alliance Review was designed for the 2004 football season section of the newspaper. I designed many special sections and daily pages during my 10 years working at the newspaper.
John Williams Portfolio
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John Williams Portfolio

My name is John Williams and I have been a graphic designer for more than 15 years. I worked at the Cleveland Clinic for two years before moving Read More

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