TIKKURILA CORPORATE IDENTITY & PAINT PACKAGES
A strong, recognizable and true to its roots visual identity for Tikkurila paint brand and Tikkurila group. A shared packaging concept for all markets and target groups, which communicates Tikkurila brand objectives and emphasizes the power of colors.
Challenge The challenge was to design the visual identity to match Tikkurila’s business goals while retaining its visual history and recognizability. Another challenge was to design a uniform packaging concept for consumers, professionals and industry, suitable for international markets.
Approach A customer-centered visual identity and packaging concept, which simultaneously fulfils both Tikkurila group’s and Tikkurila paint brand’s promises: “Tikkurila Inspires You to Color Your Life™” & ”The Power of Colors”.
Result A strong, recognizable and true to its roots visual identity for Tikkurila paint brand and Tikkurila group. A shared packaging concept for all markets and target groups, which communicates Tikkurila brand objectives and emphasizes the power of colors.
Benefit The updated visual identity is modern, approachable and honors the 150 years of Tikkurila history. The new modern packaging concept is inspiring and informative, it invites you to paint.
