RCI Banque - Rebranding
The digital revolution is transforming the automotive industry. Customer expectations now go beyond their only need to finance their purchase. As a long-standing automotive finance company, RCI Banque is evolving to become an innovative bank offering comprehensive “auto-mobility” solutions. The new commercial name RCI Bank and Services embodies this ambition.
4uatre defines the new brand strategy with the team and reshapes the identity with rounded shape to express mobility and convey a statutory dimension. The complete warm and bright look n'feel brings a digital and lifestyle feel to the brand. We also work on brand architecture, tone of voice and a new website experience. Our objectives: give an international footprint and reflect the ambition to stand out as a leading service provider. Welcome into the new RCI Bank and Services' territory.
Credits:
Branding Agency: 4uatre
Head of Strategy: Johanne Casagrande
Account Director: Alexis Mourouvin
Consultant: Charlotte Mille
Head of Strategy: Johanne Casagrande
Account Director: Alexis Mourouvin
Consultant: Charlotte Mille
Consultant language: Emmanuelle Poirier
Creative Director: Camille Vincent
Art Director: Nicolas Scheffer
Digital Art Director: Xavier Lapresle
Creative Director: Camille Vincent
Art Director: Nicolas Scheffer
Digital Art Director: Xavier Lapresle
Designer : Simon Jamois
