MultiView Identity System
The goal was to deliver an identity system for this digital media agency which rendered the brand as smart and kinetic without being frivolous.
The gatefold overview brochure was successful because its design and structure organize and frame information in a way that incites curiosity and invites investigation. It's a brochure you want to keep opening to see what's next.
Combined with the letterhead, business card and other elements, this project shows how an identity system can be unified without being uniform.
