notwinstagram is an executed art project which is based on the bachelor thesis and scientific research on the digital recreation of an individuals identity in the social web. The studies focused on subjects such as visual communication of an identity through the image, democratization of photography as an activity between social practice and artificial craft and finally the psychological aftereffects of being exposed to visual contents.
For that, the study was applied on the well known social media plattform Instagram and included image research processes and categorizations of images people use to expose their life online. One of the results of these studies was that there is nearly no negative emotion in the world of social media and especially on the certain platform of Instagram. The result of this is a digital space where everyone presents himself the best he or she is able to and so creates a world of pure success, rainbows and everlasting relationships, whether staged or not, which is driven by envy and narcissism.
These findings were used as the base for an art project that tries to reveal the exact opposite by creating the identity of an anti-social, unlucky, poor person through images. These images use the same stereotypical props, perspectives and compositional elements as the image categories that resulted from the studies, but showing something actually bad, thus photographic well executed. The final outcome is a series of contrary, sarcastic images that play with the behaviors of a society where everyone is a photographer and lives a beautiful life - online.
I'm excusing in advance for the following texts being written in german.
If you're interested in a certain point or image, don't hestitate to ask me!
If you are interested in the full thesis, feel free to read it HERE (It is written in german language)