STK
Life's hard in the mountains.
Ten wineries with strong personalities, individual stories and multi-faceted wines – unified in one constant by moodley brand identity.
A simplistic, large-scale design, a newly designed typography and characteristically strong photography enable the visitors
to enter the contrary world of the STK vintners.
The supposedly soft, homey image of vintners has disappeared and was replaced by a new down-to-earthiness that highlights the everyday struggle with nature. Following the leitmotif “Life’s hard in the mountains”, the vintners are presented in approachable, straight-forward portraits, while the carefully crafted texts provide insights into the world behind the ideology.
Have a look at
stk-wein.at
stk-wein.at
Credits
Client: Steirische Terroir- und Klassikweingüter
Creative Direction: Wolfgang Niederl
Art Direction/Graphic Design: Denis Lelic, Wolfgang Niederl
Photography: Michael Königshofer
Text: Sebastian Krause
Project management/Brand strategy: Lisa Haller
Creative Direction: Wolfgang Niederl
Art Direction/Graphic Design: Denis Lelic, Wolfgang Niederl
Photography: Michael Königshofer
Text: Sebastian Krause
Project management/Brand strategy: Lisa Haller
