il Palermo was born in 2007 as a monthly magazine: mainly focused on Palermo football team, it covered briefly also other sports events and athletes’ stories. I started working on the magazine under Alessandro Fiore’s art direction, developing the conception of a luxury sport magazine, with great care to images, typographic coherence and colour schemes. The visual quality was also enhanced by Tullio Puglia’s marvelous photos.
Together with the monthly magazine, a 32-page match program called Match Today was distributed freely for every football home game. As Match Today‘s art director in 2008, I got the task of refreshing its visual design and strengthening its link to the monthly magazine il Palermo.
I did the job putting order to the huge amount of data and statistical content through clear and intuitive table layouts, while keeping photographic quality and relevance, even in the small 13x19cm format. So Match Today ceased to be a mere throwaway magazine, acquiring the status of collectable item and useful handbook for football fans.
In April 2009, the monthly format and the match program were joined to start a new weekly publication, which mantained the name of il Palermo: the goal was to follow more closely the football league and also give a wider coverage to other sports in town, such as volley, rugby, tennis and waterpolo.
Together with the graphic team, I redesigned and reorganized the magazine layout: we tried to mantain the magazine identity, while adapting it to new format, new contents and new workflow. We created a flexible grid that permits lots of variations, but with a solid structure, easy to manage in shortage of time. So every week it was possibile to design recurring pages almost instantly and then focus on main articles, giving them a unique touch.