VELEZ: A HEALTHY AND ORGANIC BRAND INSPIRED BY A CASTLE IN SPAIN
Velez is a healthy and organic brand from São Paulo, Brazil, that specializes in natural antipastos with Mediterranean flavor. When they approached us, they had a vision of creating a brand that was inspired by the historic Vélez-Blanco Castle located in Spain. Their objective was to build a connection with their audience by using the castle as a symbol of tradition, quality, and authenticity.
To achieve this objective, we created a brand identity and packaging that reflected the brand's values. The logo we designed featured a stylized illustration of the castle with a modern and minimalist approach. The typography used was inspired by medieval fonts to evoke a sense of tradition and authenticity. The color scheme we selected was earthy and natural, with a deep brown to represent the richness of the Mediterranean flavors in the antipastos.
For the packaging design, we used a combination of recycled cardboard and eco-friendly materials to reinforce the brand's commitment to sustainability. The packaging featured the brand's logo and a description of the product in a clear and concise manner, making it easy for consumers to identify the antipasto flavors.
Thanks to the successful branding and packaging design, Velez has seen a significant increase in brand awareness and sales. The new brand identity and packaging have helped the brand to stand out in a crowded market and communicate its values to consumers who are looking for healthy and organic products.
