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    Digital strategy and operation to achieve election for one of the presidential candidates.
    Published:
CHALENGE
Elect a politic to President of the Nation of Mozambique. How can a solid Digital Strategy can help?
 
STRATEGY
Set up web and all relevant social media channels presence, fullfiling a 100% answer policy. 
 
SOLUTION

Production of a Digital Brand Book containing all scenarios of content and interaction respecting the existing political program but, adapting it to the different audiences. Having teams answering to 100% of coments, messages and all types of interaction that arose form the web presence. Reporting trendes, reactions, sentiment and sucess rates for each content and each part of the country.
 
RESULTS
The candidate was elected with 55.97% of the votes.