The Great Ocean Road is a world famous Australian destination with amazing views and fresh clean grass and air, so it was great to see the brand in the cheese and fresh milk aisle in supermarkets around Australia. Their hard cheeses stand out from competitors by featuring large imagery of its farmers from the Great Ocean Road. DGM and I thought the Great Ocean Road Dairy website could do with a redesign that continued this theme with full width imagery that showcased the dairy farmers; their families; and the stories and history behind them. Hand-painted brush strokes instead of hard edges and hand-written lettering give a rustic feel to the site that emphasise the handcrafted nature of all the products and other human elements behind the brand.

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