Guitar Center Rebrand
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About

About

Rebranding concept for Guitar Center (Student work)
Published:
Brand Personalities
Initial concepts
Typography
We have adopted a new typeface to represent Guitar Center as a whole; Gotham. This font family is flexible and can work across all media. We chose Gotham because of its sophistication but simple and modern look. We want to be accessible to all demographics and we believe that Gotham is something people can recognize as fresh and contemporary.