Graduation Project at Business Acadamy Aarhus, 2015
Today we live in a modern, high accelerating society which is constantly evolving - and sometimes, it can be difficult to follow its speed. Being busy has for a long time been prestigious, but in the wake of the financial crisis, you now see people slowing down in the search for a silent and a less stressful life. This new and increasing tendency is called ‘Slow Luxury.
It is not only a lifestyle, but it has also affected our consumption.
My fellow student and I wanted to create a new, exclusive tea brand and the whole concept should be
linked to this tendency.
