Modena - Italy
Like many other cases in Italy, this cafè had not been able to keep up with the many changes of society over the years, so it wasn’t truly reflecting the soul of the staff, suffocated in a kitschy jumble with no sense. The brief was to update the place and give it a fresh and cozy personality, in the shortes time and with the lowest budget possible. In addition, the cafè needed to find a way to communicate the food choice in a quick and simple way.
Despite the low budget potentially representing a worrisome limit, it turned out to be decisive to give shape the project, that has been entirely realized recycling makeshift materials, old furniture and objects - such as crates and pallets - rescued from second hand shops and landfills. The previous furniture of the cafè has been donated instead.
In this way, imperfection and diversity among the pieces of furniture has become expedients to make the theme of sustainable design standing out, whereas the largely-used natural wood has contributed to communicate authenticity, simplicity and warmth. A wooden sign has been created ad hoc to embodies these values.
Moreover, a series of chalkboards has been designer to illustrate the menu in a breezy and cheeky way: the first one, near the coffee machine, has “Hot drinks” as theme, showing especially the thousands kinds of coffee-based drinks typical of the Italian culture. The second chalkboard, with theme “Happy Hour”, is a sort of tag cloud showing the cocktail list. The last one, near the showcase, is dedicated to the food offer, and has been designed in particular to promote an idea for the lunch break new for the cafè: preparing sandwiches and salads at the moment depending on customers’ ingredients choice, in order to guarantee freshness and avoid unnecessary waste of food at the same time.