Brand identity design & web design for mattress company, Zen Bedding.
Zen Bedding needed to transform a product & a target market into a brand & a marketplace. That was the extent of their brief. As we worked closely to narrow-in on their core messaging, we identified the type of brand they needed. The logo mark & colors were a reflection of their clean, fresh & modern take on a mattress. For the website we used a "simple not simplistic" approach. This created a user-friendly, informative site - ensuring users were well-educated on the product without being overwhelmed with information or graphics.