School Assignment: Rebrand an existing brand/product service.
A collaboration of Alexander Deforce, Davy Denduyver & Tijs Van Nieuwenhuysen. We rebranded Amsterdam's finest music venue 'Paradiso' often referred to as 'the pop temple'. The building used to be a free church for any religion, and that's where we got most of our inspiration from aswell as the stained glass window behind the main stage. References to that can be seen in the use of colour, the logo and other shapes used. Included formats are: posters, membership (key to the 'church'), vinyl sleeves, a newspaper and more.