Issues & Ethics

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Your Local Local brands in the palm of your hands

The aim for this project was to tackle an issue within the area of global vs local retail market, my idea was to promote and to raise the awareness of local and regional brands/businesses without substituting any of the ethics or consumer relationship. To make the locals aware that there are some decent brands in their area and you can have the benefits of a global brand with all the perks that a regional brands as well. Almost like a directory which a local business could use to promote themselves.
Your Local worked as a local UK search company that connected businesses with customers with one major difference which is that it actually cared about the local brands and businesses which are right for the consumer. Helping both consumer and retailer to build a relationships between one another which used to exist within local communities.

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