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    Saratoga WarHorse is a non-profit organization which helps soldiers and retired thoroughbreds get through the roughest times in life. This organi… Read More
    Saratoga WarHorse is a non-profit organization which helps soldiers and retired thoroughbreds get through the roughest times in life. This organization provides a 3-day confidential, peer-to-peer, equine-based program to veterans struggling with the effects of PTSD and related issues. I was asked to design the organization’s promotional materials, as they went through another organization for the logo that they needed so desperately. To highlight their logo and mission, I was given the task to spread their mission statement by creating a functional way for all of their materials to function through clean design across various mediums from print and web. Such materials included brochures, email blasts, and invitations. The organization requested an informational brochure to highlight their mission of creating a connection and friendships between soldiers and retired thoroughbreds. I established a brand standard layout that rouses a sense of emotion toward these soldiers and horses by combing text with imagery, including utilization of the organization’s photographs, existing logo, and brand colors. In addition to creating the 11x17 folded brochure, I created the graphical icons inside the brochure that guide donors and potential candidates for the program through the process and benefits of contributing. In order to create visual interest along with an easy understanding of what each icon means, I linked each icon to the proper informational step taken by the soldiers. The printed version is available and currently being distributed by the organization. For promotional use, an Email blast, which incorporated a newsletter that I had created, was sent to all of Saratoga WarHorse’s clients and donors via Bloomerang, a through a website which was used by WarHorse at the time. I worked with the organization to translate their message across visually by creating a clean hierarchy. Doing so included learning new software which I was supplied with, a Adobe products are not integrated with the platform they used. Instead I did initial concept using InDesign, and then I translated them through the software that was given to me. It was a nice treat to see the email blast and to know it worked for the client at the time. Read Less
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