Five Minute Major - Dallas Stars
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    About

    How can apparel design expand a fan base and create excitement around a franchise on the rise? By pushing the boundaries of official merchandise … Read More
    How can apparel design expand a fan base and create excitement around a franchise on the rise? By pushing the boundaries of official merchandise and by creating designs drawing inspiration from fashion and streetwear. Read Less
    Published:
Apparel
Design
 
Challenge:
Create an apparel line that generates new interest from existing fans and those who have never previously interacted with the brand.
 
Execution:
We designed a broad series of shirts, hats, and accesories for women, men, and children. Each concept sought to challenge the traditional notion of team merchandise.