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    What happens when an iconic property begins to lose its brand luster? You give the audience a reason to take another look at what remains a covet… Read More
    What happens when an iconic property begins to lose its brand luster? You give the audience a reason to take another look at what remains a coveted Dallas address. Read Less
    Published:
Property
Photography
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Challenge:
Photograph the property to elevate the units, common areas, and amenities to the status they deserve.
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Execution:
We shot an updated asset base to show off the property. All images were shot in black and white to create a decidedly upscale aesthetic.
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Brand
Collateral
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Challenge:
Develop a beauty piece to show off the revamped brand image and provide a taste of the luxury lifestyle.
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Execution:
Blending black and white lifestyle and architectural photography with a simple, stylish graphic language, we designed a beauty piece that marks a distinct break from an expected real estate piece.
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Digital
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Challenge:
Create a simple website that shows off the property, displays available units, and drives new resident contacts.
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Execution:
After the website launch, Tractorbeam began the engagement with Google Adwords paid search, display placements on D Magazine and Culture Map, and programmatic bidding to build brand awareness and drive site traffic and leads.
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