Photograph the property to elevate the units, common areas, and amenities to the status they deserve.
We shot an updated asset base to show off the property. All images were shot in black and white to create a decidedly upscale aesthetic.
Develop a beauty piece to show off the revamped brand image and provide a taste of the luxury lifestyle.
Blending black and white lifestyle and architectural photography with a simple, stylish graphic language, we designed a beauty piece that marks a distinct break from an expected real estate piece.
Create a simple website that shows off the property, displays available units, and drives new resident contacts.
After the website launch, Tractorbeam began the engagement with Google Adwords paid search, display placements on D Magazine and Culture Map, and programmatic bidding to build brand awareness and drive site traffic and leads.