This is a third draft of the main promotional poster for the Michigan Challenge Balloonfest.
The following is a preliminary cover design for my project's process book. This cover was designed before research was conducted and a color palette and theme were determined.
This design is a label that will be tied around a plastic sleeve using string. The sleeve will contain cutout pieces from construction paper and instructions on how to build your own paper hot air balloon. The string used to tie the label can be used to hang the balloon up.
