Selection of banner ads promoting AT&T's deal for the HTC One A9
HTC One A9 Promotion
4 animated banner ad concepts were created to show the different methods of selling the phone
Concept 1 focused on the amazing deal that was being offered
Concept 2 focused on the music aspects of the phone
Concept 3 focused on the different color options and fresh new design
Concept 4 focused on the all in one package of the phone and the great deal.
After concept selection, we ended with the final products below:
The Client was happy with the campaign, and asked to pull-forward the creative after the holidays. Below is the updated version of the campaign, minus the holiday language and imagery & the limited time deal.