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    How do you break beyond the walls of a brewpub to bring its portfolio of beers to the crowded retail marketplace? By leveraging iconic American a… Read More
    How do you break beyond the walls of a brewpub to bring its portfolio of beers to the crowded retail marketplace? By leveraging iconic American artwork to create compelling packaging that practically begs to be picked up. Read Less
    Published:
Packaging
Design
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Challenge:
Create a series of cans for the four core beers that stands out on store shelves.
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Execution:
The client had licensed the portfolio of legendary pinup artist Gil Elvgren for use in their brewing company brand. We let the artwork speak for itself and take up the prime real estate on the can. We embellished these characters with custom scripts and, in some executions, extended backgrounds to create an immersive visual that spanned the entire can.
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