Project Brief – To create a 3 month long Awareness Social Media Campaign that would live on Facebook, Twitter and Instagram advertising Tune-In information for World Cup Games with a special emphasis on LIVE VIEWING and User Authentication on the Univision Deportes app. In this new age of Multi-Platform Media, communicating to consumers that our content was accessible on all platforms was a key part of the messaging and strategy.
Goal – Increase authentication users, increase LIVE VIEWING on the App and increase ratings On-Air
Results – Authentication users grew by 3x, over 3 million LIVE VIEWING users on the app and breaking records in ratings On-Air.
Here's also an Ad I worked on to show consumers that our content could be accesed on all platforms.
