McCraw's Confections
Packaging
Design
 
Challenge:
Develop a packaging system flexible enough to accommodate a variety of non-standard forms that complements the visual appeal of the product.
 
Execution:
A cast of characters was created, with each representing a different category in the line. We designed a palette to showcase the variety of colors present in the candy itself and created a layered visual language to generate immediate shelf appeal.
 
McCraw's Confections
221
2,507
6
Published:

McCraw's Confections

How can you improve upon a century-old favorite that has remained unchanged for generations? By creating a cast of characters that honor the bran Read More
221
2,507
6
Published:

Creative Fields