Greenpeace needed to reinvigorate a well-worn campaign: expose the dirtiest brands in the UK tuna market with its annual league table. Yet it also wanted to give equal weight to a bigger truth beyond sustainability: the terrible human rights abuses in the tuna industry.
We created a powerful rallying cry for Greenpeace’s campaign: Just Tuna (#justtuna). We brought our #JustTuna concept to life with a fresh, flexible visual identity for Greenpeace’s teams: a logo, colours, pattern and other creative assets for online use. We also created an eye-catching concertina leaflet ranking the major UK tuna brands from best to worst.