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    Greenpeace needed to reinvigorate a well-worn campaign: expose the dirtiest brands in the UK tuna market with its annual league table. Our #JustT… Read More
    Greenpeace needed to reinvigorate a well-worn campaign: expose the dirtiest brands in the UK tuna market with its annual league table. Our #JustTuna concept and visual identity created a campaign that became front-page national news. Read Less
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Greenpeace needed to reinvigorate a well-worn campaign: expose the dirtiest brands in the UK tuna market with its annual league table. Yet it also wanted to give equal weight to a bigger truth beyond sustainability: the terrible human rights abuses in the tuna industry.​​​​​​​



We created a powerful rallying cry for Greenpeace’s campaign: Just Tuna (#justtuna).  We brought our #JustTuna concept to life with a fresh, flexible visual identity for Greenpeace’s teams: a logo, colours, pattern and other creative assets for online use.  We also created an eye-catching concertina leaflet ranking the major UK tuna brands from best to worst.