RepTv News Branding
 
Reptv news is a news format curated by news editor Repubblica / L’Espresso in collaboration with LaEffe.
 
The network needed a strong multi platform brand capable of converging the web based digital content with a more traditional tv format.

The main purpose of the network was to offer a new language and experience to the audience, using an innovative graphic style inspired by the user experience design on mobile devices.

The design process started with some simple rules: readability, functionality, fluidity and elegance. The brand developed around these keystones, with a strict layout, a strong typographic style and different contemporary color schemes.
 
 
RepTv News Branding
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RepTv News Branding

Art direction, animation: Alessandro Durando, Daniele Gavatorta, Lorenzo Levrero Deputy Director: Angelo Aquaro Director General Digital Departm Read More
504
6693
25
Published: