Theresa Williams's profile

Whole Foods Market Design

Below are a few examples of design work I did while working at Whole Foods Market. Whole Foods have very set brand standards and, as store graphic artist, it was my job to clearly communicate those standards through my work through any and all promotional pieces we put out. Below is a store calendar I designed using given artwork from the seasonal design package for the store. Our store hosted many events a month, and therefore these calendars usually had a lot of content!
Here is a poster I designed for the seasonal arrival of Sumo Mandarins, a customer favorite. I was often asked to make pieces to promote new and exciting products that were arriving at the store. I wanted a poster that was eye-catching and fun for customers to get excited about this wonderful winter fruit.
The arrival of beer at our store was a pretty big deal. We wanted to announce it's arrival with a bold, simple look. I made dangles to hang from the ceiling over casestacks and displays, shelfstrips for the case display, and a banner to be put up outside the store to announce the arrival.
Whole Foods Market Design
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Whole Foods Market Design

Various design projects for store use.

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