Smotri Kak Udobno: Manage it. Play it. Try it.
Design and visualization of the next campaign for TV branch of Novotelecom's trademark "Elektronnyi Gorod" ("electronic city" in russian). Novotelecom is the leading internet service provider in the city of Novosibirsk, Russia. "Smotri kak udobno" is an idiom in russian which means "Hey! Look, how comfortable is it!" and "See how you prefer to see" at the same time. Now tagline has been wided: Manage it, Play it, Try it, that complies to some actions which you can do with TV now.
Wearing, making greasepaint and shooting of three characters with unclear identification to make spectator a chance to mind your own their history.