Role
• Produce emails, banners, social media and website collections from pre-designed templates
• Get users to subscribe using premium content
• Manage digital assets and website in CMS created with developers
Results
Reviewing metrics proved that assets organized around influential people and popular celebrations increased click-thru rates, and sales of nostalgic items. Featuring premium content also increased subscribers. Plus the more we engaged users on various platforms like Facebook and Memory Lane, the more classmates we reunited.
