BRIEF:
To strengthen and expand the visibility of the Döhler brand, and value the talent of its consumers.
IDEA:
Döhler, one of the largest brazilian textile companies, borrowed the talent of its consumers to make the world's first embroidered animation. It all started with a invitation from the brand to its customers, asking them to take part in the production of the film. This invitation was accepted by 587 embroiderers from across Brazil, who received in their homes the embroidery canvases turned animation frames. There were more than 10 million stitches in 144 colors to produce the 1.267 frames of the film, in a process that took more than 700 days.
To strengthen and expand the visibility of the Döhler brand, and value the talent of its consumers.
IDEA:
Döhler, one of the largest brazilian textile companies, borrowed the talent of its consumers to make the world's first embroidered animation. It all started with a invitation from the brand to its customers, asking them to take part in the production of the film. This invitation was accepted by 587 embroiderers from across Brazil, who received in their homes the embroidery canvases turned animation frames. There were more than 10 million stitches in 144 colors to produce the 1.267 frames of the film, in a process that took more than 700 days.
