Frivolous Fun to Forget about Food
Chili’s wanted to come up with a unique approach to Ramadan, the holy month whereby strict fasting is observed from sunrise to sunset; one that showed discretion, displayed its fun brand values and increased customer loyalty.
I created the Curb Your Cravings Campaign with a book of games, puzzles and riddles to take your mind off food. While they initially distract you from your hunger, each solution contains a subtle reminder that brings you back to Chili’s.
10,000 books were produced just for Dubai, all of which had been claimed within two weeks of the campaign launching. Our delighted client requested that the campaign be recreated for the entire Middle East region.
I created the Curb Your Cravings Campaign with a book of games, puzzles and riddles to take your mind off food. While they initially distract you from your hunger, each solution contains a subtle reminder that brings you back to Chili’s.
10,000 books were produced just for Dubai, all of which had been claimed within two weeks of the campaign launching. Our delighted client requested that the campaign be recreated for the entire Middle East region.
Awards:
Dubai Lynx - Silver
