In preparation for the 2015 Budget announcement we wanted to create a new way to communicate the different aspects of the budget that was more economical with space, yet simple enough to understand at a glance.
We developed a set of pictograms using the same brand elements of the rest of our budget output and they were used in a VIZRT wall-sequences – as well as on straps when George Osbourne made his announcements.
The versatile pictograms proved so successful that we redeveloped them to be used in the 2015 Spending Review