This is one of the print ads that would circulate during the first two quarters, and includes a QR code in order for people to scan, and immediately have access to the petition.
Ideally, this point-of-sales sticker would be available as stickers to put onto checkout counters and windows of pet stores and veterinary offices across Wichita. Each stickers includes a QR code in order to have easy access to sign the petition.
This direct mail piece would be sent to Wichita residents' addresses. Recipients will receive a note card reminding them to register to vote if they still need to, and to vote yes in November. Recipients will also receive 10 poop bags for owners to clean up after their dogs.
The radio commercial for the campaign is read by Lunchbox, a co-host of the Bobby Bones Show. The show is known for hosting fundraisers for humane societies, so this pairing makes sense. As a former intern for the Bobby Bones Show, I was able to use my network connections, and I reached out to him to ask him to record a radio spot.
