This is one of the most explosive growing e-commerce companies within the Netherlands. I worked on their corporate identity and I was responsible for all the graphic designs and creative projects. They opened their first fysical store in early 2015. So that gave me a chance to do alot design work for them. 

 

I had the priveledge of giving them the corporate identity that they so needed in their growth to becoming a big strong firm that clients can identify with.

 

 

 

 

 

 

As the store was new, they needed alot of design for it. Here is a design that was needed behind the cash register. From the top level of the building to the groundfloor you have a big glass shaft. My idea was that the model was positioned in a way, that it looked like as if she was throwing all the products down the shaft. Within the shaft we hanged products that looked like they were falling down.

 

 

 

 

 

 

 

 

 

 

This is a wallposter I designed for the CEO's office. The rocket is metaphorical for their explosive growth. It shows their history from students working on Etrias in their student flat to the new store they just opened and all their succeses in between.