As one of the first study projects in second semester, we had to develop an identity concept for the brand MINI. We decided to focus on the relationship between car and driver and how to keep it as personal as possible without loosing the unique brand identity of MINI.
During concept development we concentrated on the technical requirements of the car which we could use to create this experience. We wanted our concept to be as close to reality as possible. After all we had so many ideas we could have talked about for hours. For the final presentation we had to break it down again. In contrary to our realistic concept we tried to pass our inspirational mindset with a more abstract and emotional approach in our presentation.
We elaborated three strong characters to represent our idea.
It was our first experience with stop-motion, so we literally had to fight our way into it and kept on doing it by trial-and-error. We discovered new methods and software during our process and learned a lot about teamwork, stop-motion-techniques and workflow.
We used stronger paper for the houses and basically build a whole scene with huge rolls of paper as surroundings. Our stage was set up by two light-sources, two pullable layers of paper, where the houses were placed, and the camera in front. The softwares used, were CANON EOS Utility, Adobe Photoshop and Premiere. In total we had about 5600 frames and lots of fun.
We used stronger paper for the houses and basically build a whole scene with huge rolls of paper as surroundings. Our stage was set up by two light-sources, two pullable layers of paper, where the houses were placed, and the camera in front. The softwares used, were CANON EOS Utility, Adobe Photoshop and Premiere. In total we had about 5600 frames and lots of fun.
